An about page should speak about you and your blog. Here, readers can find out exactly what you have to offer and a little bit about you.
Including a video can show your personality and body language, but you should also be able to take a similar approach with text (minus the body language, of course!). This kind of communication can be difficult, but not impossible. You can start to establish that connection to readers with an about page. However, it’s also important that your about page speaks to your readers. Make it seem like you’re talking to them in a one-on-one conversation.
Now, you don’t have to include much about yourself right off the bat. I don’t need to know your life story to know that you’re highly motivated or passionate about something. I also don’t need to know about your job or what organizations you’re a part of to know that you love helping people. Sometimes something as simple as “I want to help people learn about X topic” can be enough. (I’m not saying these things aren’t helpful, just that you can get by without them.)
Below, I’ll cover a list of things you can include on your about page to get you started, even if you don’t have prior experience doing whatever it is you’re doing. I’ll also include a list of some of my favorite about pages written by bloggers and companies around the web. Use these to get some ideas on how you want to write your page.
Writing Your About Page
First, I’d like to share some of my favorite about pages with you. Some are only a paragraph and some are a bit long. Others are longer and divided into sections. But they’re all done in a way that really draws attention (in a good way!) and tells you what they’re all about. There’s no beating around the bush. They get right to the point, tell you what you’ll find on the site, and then they may take the time out to give you a story.
Now, I’m not saying that these are perfect or that everyone should do pages like this! It’s important that all of your work is your own. These will show you there are many different ways there are to write an about page and how, despite how different they are, they just work.
As soon as you click on the about page of Minimalist Baker, you’re told what to expect from this site: recipes that include 10 ingredients or less, a bowl or a pot, and require 30 minutes or less to prepare. They also have tons of recipes for special diets for the lactose- and gluten-intolerant.
Everything you need to know about the site is covered in the first bit of text. You don’t have to do much scrolling to figure out what they’re about! Later, they go on to tell a little bit about themselves, link you to some of their favorite recipes, and give you some cooking resources.
Within just a bit of text, they’ve given you the necessary information, told you about who’s behind the blog, and provided you with some additional value (cooking and blogging resources), all just on the about page.
Along with being one of my favorite stories as a kid, Stone Soup is also one of my favorite food blogs. Jules shares her quick-and-easy recipes that don’t require many ingredients. Just a minute on the about page and you’ll learn that her recipes are mostly 5-ingredient, healthy recipes that don’t sacrifice flavor for simplicity. Almost immediately, she provides a bullet list of things you’ll find on the site and what you won’t find on the site.
A little further down and you’ll find a section for testimonials and a bit about Jules and her take on food. Then, rather than including a story on the about page, she links you to a story about the name behind the site. This keeps a simple, clean about page that doesn’t overload you with information. It also allows you to scroll to what you want to read. (Remember, most people will skim through content before they ever read all the way through if they read all the way through!)
While I don’t generally like blogger about pages that are written in the third person, this one is short and to the point. In a block of paragraphs that only takes up about half your screen, you know what the blog is about, who runs it, and why you should stick around. It doesn’t tell you much about the blogger other than her pursuit of degrees in fashion design and manufacturing, but her posts are personal and connect with the audience, complete with lots of beautiful pictures.
Bloggers write pages like this for a variety of reasons. Sometimes a blog focuses on multiple bloggers. Others include frequent guest posts. However, the most common purpose I see is due to potential employers and clients. Formal, third-person descriptions are often seen as more professional. Think of it as summing up your resume in a few easy-to-read paragraphs.
This about page is also only a couple paragraphs. Immediately, you’re told who the blogger is (Kimberly) and what she kind of content you’ll find here. While it’s sometimes a good idea to provide some sort of qualification or let people know why they should trust your content, she doesn’t need to do any of this. Around the text are thumbnails of outfits, which speak for themselves. If you have the opportunity to show your audience why they should read your blog rather than just tell them, take that opportunity. This is great for food, fashion, photography, and art blogs, just to name a few niches.
Below the pictures, there’s a list of personal things that allow readers to connect with the blogger. Kimberly met her husband at 14. Her two kids are ten and six years old. She was on season 2 of American Idol. She was born and raised in Portland, Oregon and loves camping and shopping. None of these are things that people must know but many readers follow a writer if they feel a connection with them. How many of her readers do you think have a couple of kids and love shopping?
This digital agency not only has a beautiful site but a great about and team page as well. This particular page caught my attention with its use of videos in place of pictures. Their team and employee pages all have a paragraph or two about the employee and what they do. Some of the tiles have testimonials and social media contact information.
TOWA is probably my favorite company about page from a design perspective and its short paragraphs of about text make it easy to read and connect with the staff.
About Page Structure
As seen in the examples above, there’s no defined structure for writing an about page. Some things that work for one type of blog may not necessarily work for another. Travel, lifestyle, and hobby blogs are often centered around an individual or group. Readers want to read about that person’s life and experiences because they’re interesting or inspiring. They expect to go there and read about your latest trip or experience. But try and share something like this on a blog about beginner programming and people may not take it well.
Likewise, if you have an informational or business blog, you don’t want to start off talking about yourself on the about page. Share some information on what kind of information you have to offer the reader. Why should they read your blog? Why should they sign up for your newsletter? What do you have planned for future content? These are all things that readers want to know.
Let people know who you are and what your blog is about. Don’t beat around the bush—give at least the main topic of your blog. You can give the topic and then introduce yourself or vice versa. What’s important is that you’ve let people know the purpose of your blog in a short amount of text. I wouldn’t write more than a few paragraphs here. If you can get your ideas across in about 4-5 sentences, great!
2. About Your Content
Write a bit about what kind of content you plan to write if you don’t have anything on your site left. Lots of bloggers avoid writing an about page because they don’t have any content yet. Don’t skip this just because you don’t have anything! Tell people what you plan to write about and what you want your blog to become. If you’re just learning about something, let people know that you’re just starting out too and want to share what you learn with them. This is yet another way to connect with your readers. If they’re in the same boat, it’ll make it easier for them to relate. Not everyone who starts a blog is an expert.
If you already have a decent amount of content, talk about the main topics you cover. If you have a dining blog, what types of restaurants do you most commonly visit? What locations? Do you post recipes of a certain kind? If you write about technology, you might cover some recent releases or your favorite software or gadgets.
Regardless of how much content you have, try to work in a bullet list of topics. Readers have a tendency to skim content instead of actually reading it all the way through. Short lines of text make it easier for them to follow. A bullet list of topics on your blog can be appealing.
3. Your Blog’s Purpose
If you haven’t already told people why you decided to create your blog, make a section for that. What led you to create a blog? The reasons can be simple. You might want to share your hobby with people online or teach people about the things you’ve learned. Maybe you just want to create a central hub for a specific topic and have a “one-stop shop” for your topic.
4. Who Are You?
Now that you’ve talked about your blog, you can tell people a bit about yourself. This is your chance to create a personal connection with your readers and show them that you’re a human being too! This is by far one of the biggest problems with company blogs, especially when it comes to blogs written for consumers. Many people want to know who is behind a product. It’s hard for people to make connections if they feel they’re talking to a nameless, faceless entity. It’s not impossible for a company to have personality—the same goes for your blog!
You can talk about a number of things here. What are your hobbies? Do you have a family? Kids? Write about things you think you’ll have in common with your readers. You see a lot of parenting blogs talk about their kids, but some take it a step further. Some are written by single parents. Others are written by parents who are also business owners. When you talk about something this specific, you make a connection with the majority of your readers (in the sense that you’re a parent), but you also connect with some readers on another level by telling them about your specific situation.
5. Favorite Content and Resources
While I recommend having a separate resources page, that doesn’t mean you can’t include some on your about page. In fact, you should! Link to some of your top posts on the site as well as content you feel is most relevant to your readers. You can also link them to any major resources you’ve written. Lots of sites, regardless of what kind of topics they cover, dedicate at least a small section for starting a blog. They’ll include what host, plugins, and theme developer they use, as well as some resources for starting a blog.
On a writing blog, you can link to your top five posts, five resources or guides, followed by a section on a certain side topic (such as starting a site). You can, of course, post more than 5 of each thing, but be sure not to overwhelm visitors with links!
Concluding Your About Page
Don’t forget to include a subscription form if you have one as well as a way to get in contact with you. Above all, be sure your contact form works! There’s nothing more frustrating than trying to reach someone about a website and realizing that their contact form doesn’t work or you can’t reach them via email.
You can thank people for visiting your site and provide them with any bonuses, such as free downloads or a link to any giveaways or events you have going. Make sure you let them know that they have someone to reach if they have any questions about your site.
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