You got your website set up, have all your social media handles reserved, and have tons of great ideas for blog posts.
…but, you have way more ideas than you have time.
I’m there 100% right now! I know how it feels. It’s overwhelming and sometimes pretty discouraging. There have been so many times when I’ve sat in front of a new site, wondering what I’m doing, and I just want to give up on it because of how much time I’d need to make things work.
Earlier this year, my husband and I took a leap of faith, dropped some our work, and worked with an investor to buy a local business. The shop by itself is a job and a half—but we wanted to run it ourselves and keep an eye on financial performance before we look at hiring someone. It’s not uncommon for us to spend 14-16 hour days working on things.
On top of that, we still take up occasional side gigs. He plays in a local community band and recently took a spot in a pit band, and I pick up various clients that need help with websites and content. I also host monthly WordPress meetups and other tech meetups. We still find time to cater to hobbies and “us” time.
So where does the blog fit in with all this stuff going on?
Sometimes, I have a slow day with no clients and no immediate projects and can squeeze in an hour or two to work on things. I have one day to myself during the week where, if I don’t have any clients to meet with, I can just work on my blog.
The key? Uninterrupted time.
Dealing with Distractions
You might think a few seconds to read a text or quickly responding to an email doesn’t take up much time.
That’s where you’re probably wrong.
When you break your focus to do something else, you don’t just snap back to finishing your blog post. Often, you lose your train of thought. While you might remember some of what you were working on, there may be a lot lost in between.
There have been a few small studies on the impact interruptions can have on writing, with 96% of the sample performing worse than the control.
It can be difficult to find time off from the rest of the world, especially when you’re running a business, or you have kids, school, multiple, jobs…but if you can find even a solid two hours a week to work on your blog, it’s well worth it!
What to Focus On
But the more important thing–what should you be doing with that uninterrupted time? What’s the most important thing to knock out?
For me, it’s writing.
I can’t write while people are trying
I can do other things later, like scheduling social media posts, finding stock photos, and designing graphics. I find those require significantly less focus.
But it’s different for everyone! Just think about the things you can’t stand being interrupted from.
Try writing at different times of
So if you can just get one post written in that couple of hours, that’s good progress! Editing, finding photos, creating graphics, and making social media posts are all bite-sized tasks that you can do when you have a few minutes.
Of course, as you make this a routine, things go a lot faster. The more you write, the more naturally it comes, and the faster you’ll get.
Clear Your Workspace of Distractions
A lot of times, we don’t realize when we’re getting distracted. Especially when you’re working on tons of different things at once, it can be too easy to get caught up in other things.
You pick up your phone to check a text message. Next thing you know, you’re answering it, then checking your notifications on Facebook, then your email…
Turn off the phone and put it out of reach. Close Facebook. Turn off your browser and desktop notifications. Get out of your email. Go to the restroom, grab a glass of water, and get to writing.
If you need to get out of the house to avoid disruptions, do it! Sometimes it’s easier to write from the coffee shop just to get away from household distractions, whether it be people, pets, or TV. Take some headphones with you and find some music that helps you focus.
We’ve been talking a lot about goals and productivity this month in the Lyrical Host Blog & Business Squad!
Setting small goals throughout the week can be especially helpful. Even if it’s just getting some social media posts scheduled for the week or finishing some graphics for an email or blog post, it’s easier to break things up into a bunch of smaller tasks when you don’t have a lot of time.
Getting into a fixed routine of writing a blog post, creating graphics, and promoting your post a little bit each day is a great way to spread out the work, especially when you have to work around a schedule.
If you can get it all done in a day, great! But I think a lot of us are in a position where we don’t have an entire day (or even a chunk of a day) to spend on a blog.
Measure Your Results
One of the biggest reason bloggers break a routine or stop doing something is because they don’t feel like they’re getting results.
How often have you stopped posting blog posts weekly or skipped sending an email to your list because you felt you weren’t getting results?
It can be tough to keep up with in the beginning, but once you get into a routine, stick with it, at least for a while. Compare your results to how things were going before. Do you get more traffic when you’re blogging consistently? More engagement? Are you able to get things done faster now that you’re in the habit of writing more frequently?
Even when I’m incredibly busy, I try to make it a point to write every single day. Not necessarily just on blog posts, but in general.
Whether it’s sending an email to my list, writing copy for a client, or even just writing a guest post for fun, I try to write something (or even part of something) every day. I still do my distraction-free writing sessions, but I still write shorter bits here and there just to stay in the habit of writing.
It can be difficult to get time to work on your blog, but don’t get discouraged! Just keep at it, try some new things, and stick with what works best for you.
Even if you need to cut back and start posting every other week, if that’s the schedule you need to get your best work to your readers, it’s worth it! Don’t let anyone else decide what you have to do. You decide whether you post once a week, or even once every couple of weeks.
And if you’ve found your rhythm, comment below! I’d love to hear some of your favorite productivity tips.