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Pinterest group boards are a fantastic way to get your work out there. However, you’ll want to find group boards that won’t flood your board (or your followers’ boards!) with pins that might not be relevant.
I’ve spent a few days with a group board that had thousands of contributors—it isn’t pretty. My notifications and feed pretty much stayed flooded with pins from that one board. Lesson learned: I should have checked to see how many people were on that board!
Since then, Pinterest has made changes to keep your feed from getting flooded with content from group boards.
What’s a Group Board?
Group boards are boards on Pinterest that have more than one contributor. You can invite friends and associates to share their content on your board. If you look in the picture above, you can see how there are multiple profile pictures where there would normally only be one. To join group boards, you can message the person listed to the left of the other profile pictures or follow any other instructions listed.
Most group boards have a list of rules to prevent too many pins. If a board has 50 contributors that are all pinning around 20 pins or more each day, that’s 1,000 pins every day. You can see how moderating that could get out of hand. These boards also have a specific topic and posting irrelevant pins can get you removed. If you’re not sure about the rules and have questions, contact the owner for more information.
The great thing about joining group boards is that they already have an audience. When you first start growing your Pinterest account, you have the opportunity to reach thousands of people rather than a handful. Joining group boards can help drive a lot of traffic to your site, even if you don’t have many followers.
What to Look for in a Group Board
When you’re working on growing a new profile, look for boards with lots of followers and contributors. Any group boards with a decent following will help you out in the beginning.
Before joining group boards, you’ll want to ask some questions. These may include:
- Are there more contributors than there are followers?
- How many followers and pins?
- Is it relevant to your audience?
Another good thing to check for is to see if a board has any rules. While there are a few exceptions, you want to make sure that there are rules in place to make sure pinners aren’t straying too far from the focus.
Some boards have rules that require you to share content other than your own to get a good variety of content. These kinds of rules show a healthy board that moderates content and cleans up pins when necessary.
Ideally, you’ll want to find group boards that have more followers than contributors. If you can find a board that has less than a hundred contributors and lots of followers, you’re in good shape. Don’t be too picky in the beginning!
Once you’ve joined a group board…
Pinterest analytics are fantastic if you’re only analyzing your profile and pins. Since it shows the performance of your pins, it helps you see what content is most effective.
However, if you use a service like Tailwind, it gives you a better view of what’s going on with group boards and makes it easier to filter metrics.
Pay attention to repins, virality score, and engagement score. These paint a picture of how well a board is performing.
The advantage of being part of a group board is that you have tons of people following them in most cases. Both contributors and followers share pins from these boards. They have high repin rates, but low virality and engagement scores.
But if you have a new account, you can look at repins without worrying about the other two scores. While it’s nice to be a part of boards that have higher scores, any engagement will help you out in the beginning. Eventually, you’ll want to focus more on quality over quantity, but right now we need the numbers.
I’ll use my personal profile as an example since I only have several hundred followers. You can see that the virality and engagement scores are higher than the group board scores. Even though I don’t have many followers, I have a decent engagement rate and get consistent repins on most of my boards.
Pinterest ranks my own boards higher than group boards on its native analytics. This is, in part, due to the fact that I don’t use group boards much on this profile. But imagine the kind of metrics I would see if I did!
Sharing Your Content on Group Boards
Before you start sharing all of your content to your new group board…
Even if a board doesn’t have it in their rules, I try to share content other than my own. I also space it out a bit for a couple of reasons. Firstly, I don’t want to send people a bunch of my content all at once. For every pin of my own, I share two of someone else’s pins. Secondly, the more I space out my content, the more people see it. You can use something like Coschedule, Tailwind or Board Booster to schedule your pins and schedule them throughout the day.
Another advantage to spreading your content out is that it makes your account look more active. I’m only on Pinterest once or twice a week, but you’ll see pins from me at varying times.
While most of these apply to general etiquette, they especially apply to group boards.
- Click through before pinning. Make sure your pins are what they say they are.
- Try to pin rich pins. Rich pins are those with a title in bold followed by a description.
- You can repin content, but be sure to clean up duplicates.
- Pin longer images that stand out. Shorter images don’t usually do as well.
- Always add a source to your photos if they’re not your own. If you’re repinning content, the source will already be there.)
- Don’t repin images from Google. Try to find the original source. (I know quite a few photographers that get tired of seeing their photos on Pinterest without their permission.)
- Add a description to your pin. If you’re pinning to a group, they might want keyword-rich descriptions.
To elaborate on my first point, sometimes pins link to malicious sites. You’ll see a photo that looks like it’s from one site but actually links to malware sites. These aren’t very common and Pinterest does a good job keeping these cleaned up, but they’re still out there. While it’s not your job to find and report these, you should try to make sure you’re not sharing them!
Pinterest Group Boards for Business and Blogging
Here are a few boards that I stay active on. Even if you don’t regularly pin content about these topics, they have some great content for bloggers of all kinds. There are many more group boards out there, but these are a few that have an awesome group of people behind them.
- Email List Building
- Social Media
- Blog Monetization
- Entrepreneurship/Small business
- Social media
- Social media
- Blog growth
- Blog traffic
Blogging Resources and Inspiration (Tailwind Tribe)
Profitable Blogging Tips (Tailwind Tribe)
Bloggers & Creative Infopreneurs (Tailwind Tribe)
Have a group board you want to share? Link it below and I’ll add it to this list.
If you haven’t already considered it, starting your own group board can be a great way to grow your following, too. Tailwind also has the “tribes” feature, where you can search through topics to find a specific group for sharing your pins.